My olive oil is uncool, apparently. Welcome to the world of microsnobbery | Emma Beddington - The Guardian

‘Stop sleeping on gen X.” I heard this on TikTok recently. I misinterpreted it, with a guilty start, as: “Stop sleeping, gen X,” because I am 51 (peak X), so always tired; while not sleeping at the time, I may have been resting my eyes. In fact, Joel Marlinarson, a marketing guru, was suggesting my generation have become a powerful, if underrated, force online. Aged between 46 and 61, gen Xers with proper jobs are peaking, career-wise (although it’s a different story for those out of work, as a report last month on the struggles of over-50s jobseekers made plain). We’re more likely to own homes than the following generations; we’re emerging from the trenches of childrearing and, the argument goes, ready to indulge in some me-time. “If gen X were a country, it would be the world’s second-largest consumer market,” the World Economic Forum reported last year, with gen X women in particular influencing 70% to 80% of all consumer spending. That makes us great customers – witness the tidal wave of menopause-washed wellness guff (Which? reported last month that many pricey supplements were no better than a cheap multivitamin) and beauty brands for people suddenly horrified by their necks.

Israeli settlers have attacked European diplomats, including a French mayor, near the Palestinian village of Taybeh in the occupied West Bank. The delegation was visiting Palestinian olive harvesters on Saturday when the Israeli attackers confronted the group. The attack comes a day after settlers assaulted a US journalist north of Ramallah. In Saturday’s incident, the settlers targeted Belgium’s consul general, French and Polish diplomats and Catholic representatives, Belgian Foreign Minister Maxime Prevot said. “A French mayor was assaulted and a Belgian vehicle damaged,” Prevot said, linking the attack to what he called Israel’s “illegal settlement policy” and pledging to push for further European Union sanctions. French mayor Bernard Baudoux, who was assaulted, told the AFP news agency that the violence suggests that “there is a tolerance on the part of the Israeli government” towards settler violence. Al Jazeera’s Nour Odeh, reporting from Ramallah, said the settlers surrounded the diplomats’ vehicles, pelted them with stones and smashed their windows.