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The Canadian economy is experiencing a massive, structural transformation. A look at Alberta’s online shopping, streaming, and interaction today shows that the old playbooks for consumer engagement no longer cut it. We are now in an era defined by a fascinating paradox. We see macroeconomic pressures forcing households to be more cautious with their discretionary spending, and yet, the appetite for highly personalized digital experiences has skyrocketed. For brands operating in the digital space, across ecommerce, tech, online entertainment, etc., this means the traditional, blanket approach is outdated. Modern consumer engagement is now centered on delivering precise, verifiable value exactly when and where consumers need it. The rise of the hyper-curated promotional spaceIn the past, a standard promotion strategy involved blasting a 10% discount code to an entire email database and hoping it would attract players. Today, Canadian consumers demand transparency and immediate relevance. Recent insights on retail transformation from KPMG Canada show a rapid shift by businesses from reactive recommendations to proactive, concierge-style digital environments.

TorontoPublished: October 17, 2026 at 2:31p.m. EDTThe next Lotto Max draw is on Tuesday, Oct. 20, 2026. The largest lottery prize ever offered in Canada is still up for grabs after there were no winners for Friday’s Lotto Max draw. The winning numbers were 01, 11, 13, 36, 41, 43, 51. The next draw for the $90 million Lotto Max will take place on Tuesday, Oct. 20. The jackpot is unchanged, as $90 million is the cap. While no one claimed the jackpot on Friday, the Ontario Lottery and Gaming Corporation said four Maxmillion tickets worth $1 million each were sold in Ontario. Fourteen other tickets won $100,000 each, including seven in the Greater Toronto Area. Tuesday’s draw will also feature 20 Maxmillions prizes worth $1 million each and at least 90 Maxplus prizes worth $100,000 each. How to set CP24 as your preferred source on GoogleHow to set CTV News as your preferred source on Google

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Browse this and many other websites without banner ads, personalized tracking and video ads. Mercedes-AMG is bringing its sports car DNA to the full-size electric SUV segment. The new GT SUV is officially here with up to 1,153 horsepower, a 0-60 mile-per-hour time of 2.4 seconds, and DC fast charging at up to 710 kilowatts.