I launched my small business after seeing my elderly family members struggle. I validated my business idea on Craigslist as my first step. - Business Insider
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Founder and CEO Alison Donnally says three family tragedies inspired her unique business idea.
This as-told-to essay is based on a conversation with Alison Donnally, the founder and CEO of JoeyCo. It has been edited for length and clarity. Prior to starting JoeyCo, I worked in strategy and business development within healthcare. That started me down a path of ideating better solutions for elderly patients. But personal tragedies within my own family are what really confirmed for me that a business like JoeyCo was needed. Many older people want to retain their independence. I've had a lot of family history with this pattern of aging independently, living alone, and everything working out fine, until suddenly it doesn't. I've seen firsthand the safety of that situation changing very quickly. So, I started JoeyCo in 2024 and created a new category of business, one that blends housing and healthcare. Three of my family members experienced mental and physical health declines while living aloneMy husband's grandmother was isolated in a nursing home during COVID. Before this, she was social and deeply engaged in her community and civic life.
This article is an excerpt. To read the full content, visit the original source. Business Insider
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