How the World’s Fastest Runners Shaped Nike Apex — and the Brand’s Next Racing Shoes - About Nike
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October 04, 2026Words: Images: A summer sun is coming up over the Rift Valley as the runners begin to gather. In Eldoret, Kenya, on the roads and trails that have carried generations of world-class runners over clay, grass, rock and pavement, a group of nine athletes laces up for an early-morning session at the Lornah Kiplagat Sports Academy. By the time morning light reaches the track, the work is already underway. Huddled at the edge of the track is a team of Nike Running experts closely watching the athletes, who include some of sport’s top runners. Among them: Jacob Kiplimo, a half-marathon world-record breaker and Brigid Kosgei, an Olympian and marathon world-record setter. During the next few days in late July, these athletes — along with Eliud Kipchoge, the first man to run a sub 2-hour marathon distance, and Faith Kipyegon, the world’s fastest woman miler — will run in shoes the rest of the world hasn’t yet seen, testing prototypes; comparing them with previous versions; and sharing feedback with product, sports marketing and performance specialists who have traveled thousands of miles to hear what they have to say.
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