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Gen X Adults Are Drinking More Than Any Other Age Group, Surprising New Study Finds - Prevention

·Oct 4, 2026
Source: Prevention
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New research suggests Americans are drinking less than they did during the pandemic—with one major caveat: Adults aged 50-64 are drinking more. Experts have several theories about what may be fueling this trend, from marketing and cultural differences to economic factors. Older adults face different health risks when drinking than young people do. Among the many, many downstream effects of the COVID-19 pandemic was a rise in alcohol use—a trend that continued into 2022. Fortunately, recent data suggest Americans are drinking less than they did during those years; in 2025, Gallup reported that self-reported drinking has fallen to the lowest levels in its 90 years of tracking. While the overall picture is promising, new research has found a troubling spot: Adults within the Gen X age group are actually drinking more. The study, published in Annals of Internal Medicine, analyzed survey data from more than 114,000 adults gathered by the U. S. Centers for Disease Control (CDC) between 2018 and 2024.

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