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For Wave Sports & Entertainment, less is more in terms of cutting through the noise - Sports Business Journal

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Source: Sports Business Journal
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Photo credit : Carmelo Anthony, Kylie Kelce, Ilona Maher and the Tkachuk brothers are among the athletes Wave Sports believes can cut through with original content.

10.12.2026Carmelo Anthony, Kylie Kelce, Ilona Maher and the Tkachuk brothers are among the athletes Wave Sports believes can cut through with original content. WAVE SPORTS & ENTERTAINMENT Dude Perfect. Kylie Kelce. Carmelo Anthony. Ilona Maher. Matthew and Brady Tkachuk. Paul George. Cameron Brink. You know the names, and if you listened to some of the content coming from their shows, you’ve come across the work of Wave Sports & Entertainment. The media production and distribution company, which launched in 2017, rocketed to prominence a few years back as it helped bring “New Heights with Jason and Travis Kelce” to the masses. While Wondery acquired that pod in 2024, the learnings from the success with the Kelce brothers were huge for the company. “We learned an athlete’s constraints really quickly,” said Ryan Jann, Wave’s chief business officer. “This goes for every athlete we’ve worked with since then, and every celebrity we’ve worked with since then — they have a really small amount of time in their week to fit in new things. So we wanted to become the place where the top talent … come work with us for two to three hours a week.

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