Fixing Call of Duty: Inside Activision’s Modern Warfare 4 comeback plan - The Game Business
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Listen now on Apple, Spotify or YouTubeIn This Edition, State of Call of DutyActivision’s comeback planLucasFilm targets independentsPlus! Lots of AI newsHello there! It’s a mega edition of The Game Business this week, featuring two huge interviews. Our big focus is on Activision’s bid to regain fan trust with this year’s Call of Duty: Modern Warfare 4, featuring insight from chief marketing officer Tyler Bahl. And we also have an interview with Lucasfilm Games VP Douglas Reilly and Fuse Games boss Matt Webster to discuss a more independent approach to making Star Wars games. You can watch or listen to the whole thing above. Alternatively, I’ve picked out the key quotes below. P. S. If you happen to be in London next week, The Game Business will be hosting a live on-stage interview with video game legend John Romero. It’s part of MCM Comic-Con, and game industry people can come for free by signing up for here. By its own high standards, Call of Duty is in a tough spot. Last year’s Black Ops 7 disappointed fans, and reached commercial lows not seen for nearly two decades. In Europe, the game’s launch was 50% below the previous year’s title.
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