Dentsu HK names new head of sports and entertainment - Marketing-Interactive

Somewhere down the line, a brand will probably hire Dentsu as its global entertainment agency, with a brief that has nothing to do with the creative or media accounts. That would have sounded far-fetched a couple of years ago. The branded entertainment hype has kept going for long enough now that it no longer does. It started with people getting rather good at ignoring ads, which pushed brands toward making things they chose to watch. Handily, the entertainment industry is short of cash and far less sniffy about taking a brand’s money than it once was. Social media has opened that door wider. Feeds that once showed a friend’s holiday snaps now run on shows made by creators that cost a fraction of a typical TV series.

Val Chmerkovskiy is being suspended from Dancing with the Stars for a week after he posted a controversial TikTok message that seemed to reference Will Smith's 2022 Oscar slap.

Forget the Netflix top 10: 3 best new thriller movies to stream on Netflix — including a criminally underrated one starring Jake Gyllenhaal

The Cook County Medical Examiner's Office determined this week that former AEW and WWE star Pac died last month as a result of bronchial asthma. A spokesperson for the Cook County Medical Examiner's Office in Chicago shared the findings Friday with Edward Lewis of the California Post. Pac, whose real name was Benjamin Satterley, was found unconscious in a rental car in the parking lot of a Des Plaines, Illinois, restaurant on Sept. 27, and he was later pronounced dead. TOP NEWS