COL Group, Virtue Asia and V47 Entertainment Launch Inside Microdramas, Vertical Entertainment Upfront - Variety

Fox Entertainment Global is rolling into Mipcom with a uniquely diverse slate of shows to shop at the annual Cannes programming bazaar. Creators, Christie Brinkley and microdramas are a big part of the portfolio that Prentiss Fraser, president of Fox Entertainment Global, and her team will represent on the Croisette. The international distribution group’s activities at the Oct. 12-15 market reflect initiatives for Fox Entertainment back home around creators, microdramas and setting third-party distribution deals for TV shows and movies made by outside producers. “The schedule for this Mipcom just looks inherently different than it would have 15 years ago,” Fraser tells Variety. “We’ve got a creator cocktail event happening on our stand. We’ve got talent that we’re partnering with and bringing to the market with huge partners like NBC, Lionsgate, Fremantle. A lot of these partnerships that we’ve talked about are actually coming to life at the market. It feels really exciting.”Fox Entertainment has set out on a quest to bring scale to the production and monetization of creator-made content — working with digital natives in their natural realms of YouTube, TikTok, Instagram et al.