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Oct 15, 2026 3:25 PMPublished Oct 15, 2026 3:25 PMKilmer Sports Group, who invested a reported $100 million into the PWHL this summer, have hired former Toronto Maple Leafs president, and Hockey Hall of Famer Brendan Shanahan to serve as the company's PWHL advisor. Brendan Shanahan, former president of the NHL's Toronto Maple Leafs and Hockey Hall of Fame inductee from his NHL playing career, has been hired by Kilmer Sports Group as their PWHL Advisor. Shanahan will oversee Kilmer's reported $100 million investment in the PWHL. "Hockey is in our DNA as Canadians, and few people embody that more than Brendan Shanahan," said Larry Tanenbaum, Kilmer Sports Group's Chairman and CEO in a statement to The Canadian Press "I'm thrilled to have him join us in building world-class women's sports organizations that inspire the next generation of athletes, fans, and leaders. ""Brendan is a superstar both on and off the ice, and to have someone of his stature support our efforts to grow the PWHL is an extraordinary plus for women’s hockey. "Tanenbaum's investment in the PWHL came alongside a second outside investment from Detroit Red Wings owner Chris Ilitch.

Brendan Shanahan is following his passion back to the world of professional hockey. Shanahan was named Kilmer Sports Ventures' new strategic adviser on the Professional Women's Hockey League on Thursday. Kilmer is owned by Larry Tanenbaum, the former co-owner of Maple Leaf Sports & Entertainment where Shanahan was president and alternate governor of the NHL's Toronto Maple Leafs for 11 years. Kilmer became a strategic capital partner in the PWHL in June, adding to a sports portfolio that includes the WNBA's Toronto Tempo. Shanahan said he was eager to reunite with Tanenbaum and reconnect with PWHL executive vice president Jayna Hefford, who had a partnership with the Leafs when she was leading the Professional Women's Hockey Players Association. "To see (Hefford) now taking on the PWHL and to see its growth, and to be approached by Larry to partner with him and serve as a an adviser, if and when I'm needed, made a lot of sense," said Shanahan. "It's certainly the individuals involved, but just also women's sport and women's hockey is certainly a passion. "Hockey in general is a passion of mine, and so anything I can do to help, if needed.