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Can AI feel safer than human advice for consumers who face discrimination? - Phys.org

·2d ago

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What should you cook for dinner on a budget of 20 euros when you have a guest with a gluten intolerance? A shopper might ask a shop assistant for advice or consult, for example, Hopla, the AI-powered shopping assistant launched by French supermarket chain Carrefour. Behind this everyday choice lies a broader question: when faced with a recommendation, who do we trust more? Recent research—on decision-making processes, the impact of errors, etc.—has highlighted a clear and well-established trend: people tend to prefer other people (as opposed to AI systems).

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