BBC issues call for ‘YouTube-first funny entertainment formats’ - C21media

Without rating it as better or worse, there is no question that the entertainment format business is living a really interesting time. On the one hand, paper formats have come under pressure in recent years as the industry’s ability and appetite to take risks on new formats have shifted. At the same time, buyers still want entertainment, but they've leaned heavily toward known brands, proven formats, and recognizable IP. “It's an exciting time for entertainment formats right now. We are all too well aware of the challenges in the market. Still, in many ways, this is firing creativity, both in terms of IP development and in terms of deal-making,” Ella Umansky, VP, Format Acquisitions at ITV Studios, stated. “In terms of big swings and mainstream hits, entertainment formats will always be a crucial part of the ecosystem. In a difficult and changing world, audiences turn to the warmth, fun and nostalgia of entertainment brands. At the same time, broadcasters and streamers can make the most of clever production models and studio hubs to build a hit,” she added. “The state of the industry is always changing; the challenge is to adapt!

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