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A moment during Jay-Z’s recent concert in Paris summed up where soccer sits in culture today

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There was a moment during Jay-Z’s recent concert in Paris that, for me, pretty much summed up where football sits in culture today.

There wasn’t a ball being kicked. There wasn’t a match being played. Jay-Z walked onto the stage at the Stade de France wearing a one-of-a-kind, black-and-white, football-inspired shirt — by Louis Vuitton, designed by Pharrell — with the number 30 on the back marking 30 years since Reasonable Doubt.

This article is an excerpt. To read the full content, visit the original source. Cult MTL

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