Snap’s Evan Spiegel Keeps Seeing The Future. He Just Can’t Seem To Win It.

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Snap invented a more casual and intimate form of social media and quickly watched Meta copy the best parts. Now founder Evan Spiegel is trying to build something harder to steal — market-dominating AR glasses. He’s still facing his perennial bogeyman: Meta and Mark Zuckerberg. Read the full story on Forbes: https://www.forbes.com/sites/richardnieva/2026/10/05/evan-spiegels-3-billion-spectacle/ Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

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